Logo
The National Library’s logo has three elements: a wordmark, an emblem and a lockup combining the two.
Wordmark
The wordmark is the Library’s name set in its brand typeface, STK Bureau Sans. It is available in both Norwegian and English.
Emblem
The emblem represents the meeting of the book and the digital. It can be used on its own wherever the logo needs to be small, such as a social media profile picture or a website favicon.
Lockup
The emblem and wordmark together can be used in public settings, and whenever the Library’s logo is used by other organisations
Logo files
The downloadable package includes the logo in several formats:
- PNG – a raster format for web and screens that supports transparency. Suitable for digital uses where large sizes aren’t needed.
- SVG – a vector format for the web. Vector files can be scaled up or down without losing sharpness or quality.
- PDF – an accessible vector format, well suited to printing the logo on promotional material.
- AI – Adobe Illustrator’s file format, commonly used by designers placing the logo in print files.
Colours
The National Library’s palette pairs deep plum tones with soft peach tones in varying levels of saturation.
Aubergine
#40263E
Peach 20
#FDF2F2
Black
#1A1A1A
Plum
#550029
Peach 40
#FFEBEB
White
#FFFFFF
Colour combinations
The identity offers three colour settings: neutral, standard and bold. Standard is the default and the best place to start. Use neutral if you need a restrained palette, and bold for on-screen formats where you want the brand to stand out.”
Colour settings in light mode
Neutral pairs Aubergine with a White background.
Standard pairs Aubergine with a Peach 20 background.
Bold pairs Plum with a Peach 40 background.
Colour settings in dark mode
Neutral pairs White with a Black background.
Standard pairs Peach 20 with an Aubergine background.
Bold pairs Peach 40 with a Plum background.
Logo colour guidelines
The logo can be used in any of the colour variants, as long as there is enough contrast between the logo and its background.
On the National Library’s own platforms, the preferred combinations are an Aubergine logo on a Peach 20 or Peach 40 background in light mode, and a Peach 40 logo on an Aubergine background in dark mode.
When the logo is used by other organisations, the preferred variants are Aubergine or Black in light mode, and White on transparent background if a dark mode version is needed.
Questions about the visual identity?
Please contact the Product Manager for CMS and Interaction Design:
Thea Urdal
thea.urdal@nb.no