{"id":3184,"date":"2026-10-12T11:28:30","date_gmt":"2026-10-12T09:28:30","guid":{"rendered":"https:\/\/www.nb.no\/en\/?page_id=3184"},"modified":"2026-10-12T12:19:21","modified_gmt":"2026-10-12T10:19:21","slug":"design","status":"publish","type":"page","link":"https:\/\/www.nb.no\/en\/design\/","title":{"rendered":"Visual identity"},"content":{"rendered":"\n\t\t<nav class=\"nb-page-menu wp-block-nb-page-menu\">\n\t\t\t<page-menu class=\"nb-page-menu__items\" item=\"li\">\n\t\t\t\t<ul id=\"menu-design\" class=\"menu\"><li id=\"menu-item-3187\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3187\"><a href=\"#h-logo\"><span class=\"menu-item__link__label\">Logo<\/span><\/a><\/li>\n<li id=\"menu-item-3190\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3190\"><a href=\"#h-colours\"><span class=\"menu-item__link__label\">Colours<\/span><\/a><\/li>\n<\/ul>\n\t\t\t<\/page-menu>\n\t\t<\/nav>\n\n\n<h2 id=\"h-logo\" class=\"wp-block-heading\">Logo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The National Library\u2019s logo has three elements: a wordmark, an emblem and a lockup combining the two.<\/p>\n\n\n\n<h3 id=\"h-wordmark\" class=\"wp-block-heading\">Wordmark<\/h3>\n\n\n\n\t\t<div class=\"t2-factbox wp-block-t2-factbox\" id=\"t2-factbox\">\n\t\t\t<div class=\"t2-factbox__content\">\n\t\t\t\t<div class=\"t2-factbox__blocks t2-factbox__inner-container is-layout-flow\">\n\t\t\t\t\t\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.nb.no\/content\/uploads\/2026\/10\/Nasjonalbiblioteket_navnetrekk_lys_modus-1200x221.png\" alt=\"The National Library\u2019s wordmark in aubergine.\" class=\"wp-image-166980\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The wordmark is the Library\u2019s name set in its brand typeface, STK Bureau Sans. It is available in both Norwegian and English.<\/p>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\n<h3 id=\"h-emblem\" class=\"wp-block-heading\">Emblem<\/h3>\n\n\n\n\t\t<div class=\"t2-factbox wp-block-t2-factbox\" id=\"t2-factbox-1\">\n\t\t\t<div class=\"t2-factbox__content\">\n\t\t\t\t<div class=\"t2-factbox__blocks t2-factbox__inner-container is-layout-flow\">\n\t\t\t\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-92db96b8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-layout-constrained wp-block-column-is-layout-constrained\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.nb.no\/content\/uploads\/2026\/10\/NB-Emblem.svg\" alt=\"The National Library\u2019s emblem in peach on an aubergine background.\" class=\"wp-image-166962\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">The emblem represents the meeting of the book and the digital. It can be used on its own wherever the logo needs to be small, such as a social media profile picture or a website favicon.<\/p>\n<\/div>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\n<h3 id=\"h-lockup\" class=\"wp-block-heading\">Lockup<\/h3>\n\n\n\n\t\t<div class=\"t2-factbox wp-block-t2-factbox\" id=\"t2-factbox-2\">\n\t\t\t<div class=\"t2-factbox__content\">\n\t\t\t\t<div class=\"t2-factbox__blocks t2-factbox__inner-container is-layout-flow\">\n\t\t\t\t\t\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.nb.no\/content\/uploads\/2026\/10\/NB_Logo_sammenstilling_lys_modus-1200x289.png\" alt=\"The National Library\u2019s logo lockup in aubergine.\" class=\"wp-image-166984\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The emblem and wordmark together can be used in public settings, and whenever the Library\u2019s logo is used by other organisations<\/p>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\n<h3 id=\"h-logo-files\" class=\"wp-block-heading\">Logo files<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The downloadable package includes the logo in several formats:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PNG<\/strong> \u2013 a raster format for web and screens that supports transparency. Suitable for digital uses where large sizes aren\u2019t needed.<\/li>\n\n\n\n<li><strong>SVG<\/strong> \u2013 a vector format for the web. Vector files can be scaled up or down without losing sharpness or quality.<\/li>\n\n\n\n<li><strong>PDF<\/strong> \u2013 an accessible vector format, well suited to printing the logo on promotional material.<\/li>\n\n\n\n<li><strong>AI<\/strong> \u2013 Adobe Illustrator\u2019s file format, commonly used by designers placing the logo in print files.<\/li>\n<\/ul>\n\n\n<div class=\"t2-files is-style-default wp-block-t2-files\">\n<div class=\"t2-file-item wp-block-t2-file-item\">\n\t\t<a href=\"https:\/\/www.nb.no\/content\/uploads\/sites\/26\/2026\/10\/Logofiler-Nasjonalbiblioteket-1.zip\" class=\"t2-file-item__link t2-file-item__link--icon-left\" download>\n\t\t\t<span class=\"t2-file-item__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-filedownload\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11.805 3.279a.73.73 0 0 0-.527.544c-.021.09-.036 2.339-.037 5.256l-.001 5.1-1.43-1.427c-.998-.995-1.466-1.436-1.55-1.458-.545-.143-.993.175-.993.706 0 .125.028.272.064.34.11.206 4.229 4.289 4.398 4.359a.665.665 0 0 0 .542 0c.169-.07 4.288-4.153 4.398-4.359.082-.154.083-.524.001-.68a.849.849 0 0 0-.35-.342c-.139-.072-.515-.064-.66.013-.066.035-.741.686-1.5 1.447l-1.38 1.382-.02-5.19c-.021-5.552-.01-5.257-.215-5.484-.167-.185-.476-.271-.74-.207m-6 16.001c-.381.091-.618.495-.526.897.071.31.318.523.653.562.114.014 2.926.02 6.248.013 6.471-.013 6.106-.001 6.334-.207.15-.136.219-.308.219-.545 0-.237-.069-.409-.219-.545-.228-.206.147-.195-6.434-.201-3.377-.004-6.201.008-6.275.026\"\/><\/svg><\/span>\n\t\t\t<span class=\"t2-file-item__info\">\n\t\t\t\t<span class=\"t2-file-item__filename\">Download logo files<\/span>\n\t\t\t\t\n\t\t\t\t<span class=\"t2-file-item__meta\">zip \/ 3 MB<\/span>\n\t\t\t<\/span>\n\t\t<\/a>\n\t\t<\/div>\n<\/div>\n\n\n<h2 id=\"h-colours\" class=\"wp-block-heading\">Colours<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The National Library\u2019s palette pairs deep plum tones with soft peach tones in varying levels of saturation.<\/p>\n\n\n\n\t\t<div class=\"t2-factbox wp-block-t2-factbox\" id=\"t2-factbox-3\">\n\t\t\t<div class=\"t2-factbox__content\">\n\t\t\t\t<div class=\"t2-factbox__blocks t2-factbox__inner-container is-layout-flow\">\n\t\t\t\t\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-92db96b8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"nb-html wp-block-nb-html\"><div style=\"width: 300px; height: 100px; background-color: #40263E;  border-radius: clamp(1.25rem, 1.0714rem + 0.4762vw, 1.5rem);\"><\/div><p>Aubergine <br>#40263E<\/p>\n\n<div style=\"width: 300px; height: 100px; background-color: #FDF2F2;  border-radius: clamp(1.25rem, 1.0714rem + 0.4762vw, 1.5rem);\"><\/div><p>Peach 20 <br> #FDF2F2<\/p>\n\n<div style=\"width: 300px; height: 100px; background-color: #1A1A1A;  border-radius: clamp(1.25rem, 1.0714rem + 0.4762vw, 1.5rem);\"><\/div><p>Black <br>#1A1A1A<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"nb-html wp-block-nb-html\"><div style=\"width: 300px; height: 100px; background-color: #550029;  border-radius: clamp(1.25rem, 1.0714rem + 0.4762vw, 1.5rem);\"><\/div><p>Plum<br>\n#550029<\/p>\n\n<div style=\"width: 300px; height: 100px; background-color: #FFEBEB;border-radius: clamp(1.25rem, 1.0714rem + 0.4762vw, 1.5rem);\"><\/div>\n<p>Peach 40<br>\n#FFEBEB<\/p>\n\n<div style=\"width: 300px; height: 100px; background-color: #FFFFFF;  border-radius: clamp(1.25rem, 1.0714rem + 0.4762vw, 1.5rem); border: 1px solid #40263E;\"><\/div>\n<p>White <br>\n#FFFFFF<\/p><\/div><\/div>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\n<h3 id=\"h-colour-combinations\" class=\"wp-block-heading\">Colour combinations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The identity offers three colour settings: neutral, standard and bold. Standard is the default and the best place to start. Use neutral if you need a restrained palette, and bold for on-screen formats where you want the brand to stand out.\u201d<\/p>\n\n\n\n\t\t<div class=\"t2-factbox wp-block-t2-factbox\" id=\"t2-factbox-4\">\n\t\t\t<div class=\"t2-factbox__content\">\n\t\t\t\t<div class=\"t2-factbox__blocks t2-factbox__inner-container is-layout-flow\">\n\t\t\t\t\t\n\n<h4 id=\"h-colour-settings-in-light-mode\" class=\"wp-block-heading\">Colour settings in light mode<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neutral pairs Aubergine with a White background.<br>Standard pairs Aubergine with a Peach 20 background.<br>Bold pairs Plum with a Peach 40 background.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/www.nb.no\/content\/uploads\/sites\/26\/2026\/10\/colour-settings_light_en-1024x438.png\" alt=\"Light versions of the three colour settings: Neutral, Standard and Bold.\" class=\"wp-image-3211\" style=\"aspect-ratio:2.3391880888682097;width:628px;height:auto\" srcset=\"https:\/\/www.nb.no\/content\/uploads\/sites\/26\/2026\/10\/colour-settings_light_en-1024x438.png 1024w, https:\/\/www.nb.no\/content\/uploads\/sites\/26\/2026\/10\/colour-settings_light_en-300x128.png 300w, https:\/\/www.nb.no\/content\/uploads\/sites\/26\/2026\/10\/colour-settings_light_en-768x328.png 768w, https:\/\/www.nb.no\/content\/uploads\/sites\/26\/2026\/10\/colour-settings_light_en-1536x657.png 1536w, https:\/\/www.nb.no\/content\/uploads\/sites\/26\/2026\/10\/colour-settings_light_en.png 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\n\t\t<div class=\"t2-factbox wp-block-t2-factbox\" id=\"t2-factbox-5\">\n\t\t\t<div class=\"t2-factbox__content\">\n\t\t\t\t<div class=\"t2-factbox__blocks t2-factbox__inner-container is-layout-flow\">\n\t\t\t\t\t\n\n<h4 id=\"h-colour-settings-in-dark-mode\" class=\"wp-block-heading\">Colour settings in dark mode<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neutral pairs White with a Black background.<br>Standard pairs Peach 20 with an Aubergine background.<br>Bold pairs Peach 40 with a Plum background.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/www.nb.no\/content\/uploads\/sites\/26\/2026\/10\/colour-settings_dark_en-1024x438.png\" alt=\"Dark versions of the three colour settings: Neutral, Standard and Bold.\" class=\"wp-image-3212\" srcset=\"https:\/\/www.nb.no\/content\/uploads\/sites\/26\/2026\/10\/colour-settings_dark_en-1024x438.png 1024w, https:\/\/www.nb.no\/content\/uploads\/sites\/26\/2026\/10\/colour-settings_dark_en-300x128.png 300w, https:\/\/www.nb.no\/content\/uploads\/sites\/26\/2026\/10\/colour-settings_dark_en-768x328.png 768w, https:\/\/www.nb.no\/content\/uploads\/sites\/26\/2026\/10\/colour-settings_dark_en-1536x657.png 1536w, https:\/\/www.nb.no\/content\/uploads\/sites\/26\/2026\/10\/colour-settings_dark_en.png 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\n<h3 id=\"h-logo-colour-guidelines\" class=\"wp-block-heading\">Logo colour guidelines<\/h3>\n\n\n\n\t\t<div class=\"t2-factbox wp-block-t2-factbox\" id=\"t2-factbox-6\">\n\t\t\t<div class=\"t2-factbox__content\">\n\t\t\t\t<div class=\"t2-factbox__blocks t2-factbox__inner-container is-layout-flow\">\n\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\">The logo can be used in any of the colour variants, as long as there is enough contrast between the logo and its background.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the National Library\u2019s own platforms, the preferred combinations are an Aubergine logo on a Peach 20 or Peach 40 background in light mode, and a Peach 40 logo on an Aubergine background in dark mode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the logo is used by other organisations, the preferred variants are Aubergine or Black in light mode, and White on transparent background if a dark mode version is needed.<\/p>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\n<h2 id=\"h-questions-about-the-visual-identity\" class=\"wp-block-heading\">Questions about the visual identity?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Please contact the Product Manager for CMS and Interaction Design:<br>Thea Urdal<br><a href=\"mailto:thea.urdal@nb.no\">thea.urdal@nb.no<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2852,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"nb_hide_title":false,"nb_breadcrumb_title_override":"","sub_navigation_option":"","sub_navigation_custom_items":[],"card_link":[],"savage_label":"manual","savage_label_text":"","savage_title":"","savage_link_title":"","card_background":"default","savage_image_type":"featured","footnotes":""},"categories":[],"tags":[],"class_list":["post-3184","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Visual identity - National Library of Norway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nb.no\/en\/design\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual identity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nb.no\/en\/design\/\" \/>\n<meta property=\"og:site_name\" content=\"National Library of Norway\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T10:19:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nb.no\\\/en\\\/design\\\/\",\"url\":\"https:\\\/\\\/www.nb.no\\\/en\\\/design\\\/\",\"name\":\"Visual identity - National Library of 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